
The Countdown to Connect – Collaboration Drives Success
As the pet industry prepares to gather in Niagara Falls for Connect – Canada’s Pet Trade Expo, the buzz is undeniable. With just weeks to go, excitement is reaching new heights—and for good reason. Connect isn’t just another event on the calendar; it’s a destination experience built by the pet industry, for the pet industry.
At the heart of this event lies a simple but powerful principle: collaboration drives success. Whether you're launching a new product line, expanding your retail footprint, or simply reconnecting with clients and peers, Connect offers a unique opportunity to do so with purpose and impact.
That’s why we’re calling on all participating vendors to help amplify the excitement. By sharing Connect promotional materials with your own networks—through email, social media, or your website—you’re not only spotlighting your brand’s presence, but also reinforcing the value of the event to the greater pet professional community.
To support this effort, we’ve created a comprehensive Media Kit filled with digital assets designed to make sharing easy. From email banners to social graphics and website badges, each piece is crafted to highlight Connect as a premier buying event and industry celebration. You can access the full collection here:
👉 Connect Media Kit – Google Drive
Why is this so important? Because Connect is not built in isolation—it is the result of ongoing input from the brands, manufacturers, and service providers that shape the future of the Canadian pet industry. Just as much as it’s about showcasing products, Connect is about meeting the evolving needs of retailers, supporting growth, and celebrating innovation.
By sharing these media assets and encouraging your customers to attend, you’re helping them discover new opportunities and solutions that will guide their businesses into the next season—and beyond.
Let’s work together to make Connect a powerful milestone for everyone involved. When we promote the industry together, we all grow.