Join the Movement to Protect Oceans, Support Canada, and Nourish Pets

Join the Movement to Protect Oceans, Support Canada, and Nourish Pets

By Jennifer Murray

Canadian retailers have a chance to be part of something bigger than any one product. The United Seal Industry Association of Newfoundland and Labrador is leading a bold initiative that supports healthy oceans, strengthens Canadian communities, and delivers incredible benefits for pets. Now we are calling on you to help us build a movement that can change Canada for the better.

Seal populations along the east coast are abundant, and without careful management, they impact fish stocks, the delicate balance of our marine ecosystem, and the health ofthe seals themselves. The USIANL seal project provides a solution. By supporting responsible and humane harvests, we can protect fish stocks, support sustainable coastal economies, and ensure our oceans – including the seals – remain vibrant for generations to come.

The products created from this initiative, especially seal oil rich in Omega-3s including DPA, are a game-changer for pets. These nutrients support healthy skin and coats, improve joint comfort, promote heart and brain health, and are absorbed more effectively than many traditional oils. Pet owners are looking for products that are natural, safe, and effective. By offering these premium Canadian products, you give pets the nutrition they need while promoting sustainability right here at home.

As a retailer, you are a critical part of this movement. Every sale and every conversation with a customer is a chance to support Canadian jobs, build a sustainable future, and protect the environment. By championing seal products, you are showing your customers that your business cares about pets, communities, and the planet.

We are inviting retailers across Canada to join us at booth 602 at the Connect Pet Expo. Be part of a movement that delivers positive change, strengthens Canadian communities, and gives pets the best nutrition nature has to offer. Together we can create a future where vibrant oceans, healthy seals, thriving communities, and happy pets are the standard.

Want to learn more about Canada’s newest and emerging pet food ingredient?

Youtube Video: https://www.youtube.com/watch?v=uWE5LGS_1nc&t=2s

Website: https://usianl.org

Seal has the potential to become Canada’s signature novel protein, similar to the success of kangaroo in global pet nutrition. To explore seal-based products and their market opportunity, contact Jennifer Murray by email at [email protected]

Visit them at Connect March 4&5, 2026 https://connect2026.expofp.com/?murray-pet-sales