“Let Their Energy Move You”

Nutrience Sub Zero / Strava

April 27, 20262 min read

FOR IMMEDIATE RELEASE

Let Their Energy Move You: Nutrience Launches National SubZero Challenge to Get Pets and People Moving, Winner Will Receive a Year’s Worth of Dog Food

Montreal, QC — April 30th

Nutrience is inviting dog owners across Canada to lace up, leash up, and get moving with the launch of its new “Let Their Energy Move You” campaign, powered by Nutrience SubZero.

Built on a simple truth that our pets are often our greatest motivators to stay active, the campaign celebrates the everyday moments where dogs inspire us to go further, walk longer, and explore more. To support that energy, Nutrience SubZero provides high protein nutrition, crafted in Canada, to help fuel dogs for every step, sprint, and adventure.

To bring the campaign to life, Nutrience is launching a nationwide Strava Challenge running from May 1st to May 31st, encouraging participants to track their walks, runs, and outdoor activities with their dogs. Whether it’s a quick stroll or a weekend hike, every step counts.

Participants will have the chance to compete for the top spot on the leaderboard, with the highest-ranking participant winning a year’s worth of Nutrience SubZero dog food.

The challenge will also see enthusiastic participation from both Nutrience and Rolf C. Hagen employees, reinforcing the brand’s commitment to active lifestyles and the pets that inspire them.

Pet owners across Canada are invited to join the movement, celebrate their dogs’ energy, and stay active together all month long.

Happy walking!

To join the Strava challenge, click here.

About Nutrience Nutrience is committed to providing high quality pet nutrition that supports the health, energy, and wellbeing of dogs and cats. With recipes crafted in Canada, Nutrience continues to fuel pets for life’s everyday adventures.

Nutrience products are available at pet specialty retailers across Canada. To find a store near you, visit: https://nutrience.com/stores/

Media Contact

For media inquiries, please contact:

Taylor Race Content Marketing Manager at Rolf C. Hagen Email: [email protected]

Social Media Follow Nutrience for updates and campaign highlights:

Instagram: https://www.instagram.com/nutrience_/

Facebook: https://www.facebook.com/nutrience/

TikTok: https://www.tiktok.com/@nutrience_

Website: https://nutrience.com

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