Zignature® Launches “Select Cuts Kangaroo Formula”
FOR IMMEDIATE RELEASE
July 15, 2025
Zignature® Launches “Select Cuts Kangaroo Formula” at SuperZoo 2025
A meat-first, grain-inclusive recipe with lean kangaroo protein, built-in joint support &limited ingredients for selective diets and everyday adventurers
LAS VEGAS / VALENCIA, Calif. (July 15, 2025)—
As consumer demand grows for novel proteins and clean-label nutrition, Pets Global, Inc.’s dog nutrition brand Zignature is proud to debut its latest limited-ingredient innovation at SuperZoo 2025: Zignature Select Cuts with Super Grains Kangaroo Formula. This high-value dry food solution is designed for dogs with food sensitivities, active lifestyles, or pet parents looking to rotate proteins with purpose.
Zignature’s new formula features wild, humanely-sourced Australian kangaroo as the single animal protein source—naturally lean and packed with nutrients. It delivers twice the Vitamin B12 and iron of traditional meats for energy and vitality, along with naturally occurring glucosamine, chondroitin, and omega-3s (DHA and EPA) to support joint mobility, heart health,and a shiny coat.
The latest of the Select Cuts with Super Grains line, the Kangaroo Formula is crafted with oats, millet and barley, plus flaxseed and carrots to offer sustained energy and digestive support.
Key features include:
●Formulated without chicken, legumes, corn, potatoes, soy, byproducts, orartificial flavors by a PhD board certified companion animal nutritionist
●Made in the USA with responsibly sourced global ingredients
●Palatability tested in enhanced feeding trials with in-home sporting dogs
●For all life stages, excluding growth of large-size dogs
"Retailers are hungry for something different—something that's functional but also exciting to share with their customers," said Sam Bauer, Sales and Marketing Manager at Pets Global, Inc., maker of Zignature. "This new formula hits all the marks: wild, lean kangaroo, wholesome super grains, and limited ingredients. It’s the ultimate solution that pairs perfectly with our Kangaroo wet food, biscuits and treats for a complete spectrum of single animal source nutrition."
Zignature Select Cuts Kangaroo Formula launches in 4lb, 12.5lb, and 25lb bags (MSRP: $18.99–$95.99) with full retailer support, including training, launch incentives,eye-catching signage, and downloadable marketing assets.
Stop by the Pets Global SUPERZOO booth #3552 to explore the full Select Cuts line, and discover why "At Zignature, We Have the Solution.
"Note: Kangaroo products are not available for sale in California.
DOWNLOAD ASSETS:https://www.dropbox.com/scl/fo/kg3375mcldnaze3a253wo/APiro4AR9Sn9c-nCbz0RdT0?rlkey=dtna99665rekw0rcqzq06y14l&st=k8vtwro9&dl=0
About Zignature
Zignature is Pets Global Inc.’s premium dog food brand known for its high quality, meat-first, limited-ingredient recipes. A leader in novel, single-animal protein, its exceptional variety of nutritionally complete & balanced formula lines includes Original with Probiotics, Select Cuts with super grains, wet food and small bites, as well as savory treats, ensuring that whatever your canine companion’s needs are, “We Have the Solution.” Learn more about Zignature at https://zignature.com/ and follow on Instagram @zignaturedog and Facebook and TikTok @zignaturepet.
MEDIA CONTACT:
Kimberly Botbyl
(661) 877-8072
