Featured Products
Discover the latest innovations in pet care with our Featured Products showcase.
From cutting-edge nutrition to game-changing accessories, these standout items are shaping the future of the pet industry.
Explore what’s new, what’s trending, and what’s driving retailer and consumer excitement across the country.
Walker Sales & Marketing
Diamond CARE specialty foods are designed with you and your dog in mind. When we set out to create Diamond CARE, we had one goal: make specialized diets available at a reasonable price. These four veterinarian-developed formulas are built for adult dogs with specific dietary needs. But they also provide complete nutrition, so you can feed your dog the special diet they need for as long as they need it.
PackPro Training
PackPro is an online training system made just for daycare staff. Perfect for onboarding new hires or sharpening veteran skills. Courses cover essentials like group management, canine body language, customer service, pet first aid/CPR, and new dog evaluations. Equipping your team to work safely, confidently, and professionally.
Freightcom
Freightcom is Canada’s leading shipping platform, offering discounted rates from 50+ Package and LTL carriers through one easy-to-use platform. With incredible coverage, Freightcom connects businesses to a wide network of carriers, enabling them to ship anywhere in Canada, to the U.S. and to international destinations. Our platform features instant rate comparison, shipment tracking, label generation, and seamless eCommerce integrations, helping businesses save time, reduce costs, and simplify their shipping process.
Natural Balance
Natural Balance Pet Foods has been named a winner in the 2025 Pet Innovation Awards. The brand earned the Cat Food Innovation of the Year award for its innovative Ultra Protein portfolio – a breakthrough in feline nutrition.
Ultra Protein and Ultra Protein+ is a nutrient-forward diet made with protein-rich organ meats to deliver high protein levels with unbeatable taste and cat acceptance. Each recipe provides the strength, energy and premium taste cats crave in every bite.
Raised Right
We’ve spent years developing a new way of making dog food. The journey begins with gently cooking our food to the lowest temperatures required to kill pathogens. After this step is completed, our food gets air dried to make it shelf stable. The combination of these two ancient methods of food preparation has allowed us to create whole food recipes without the need for preservatives, oxygen absorbers, silica gel packets, or refrigeration.
Welly Tails
This product is formulated to help dogs that have severe arthritis and mobility issues. It is formulated with high concentrations of proven effective functional ingredients. NZ freeze-dried Green Lipped Mussel, Glucosamine HCl, Chondroitin sulphate, MSM, 95% Curcumin concentrate, Krill Omega-3 and Boswellia serrata. Sold by veterinary clinics and pet specialty stores.
Square Pet
SquarePet Nutrition is one of the fastest-growing brands in Pet Specialty, bridging the gap between Veterinary and Retail. We offer several veterinarian-formulated-solutions (VFS) including our ultra-low-carbohydrate Power Diets for cats and dogs. With responsible sourcing and nutritional transparency, SquarePet is blazing a path of innovation. Whether your dog has special needs, is a performance pet or a love bug, SquarePet has a best-in-class option for you. Visit us at SquarePet, we have a food for that!
TucTucs
At TucTucs, we’re passionate about creating single-ingredient, freeze-dried treats made from only the highest-quality, human-grade proteins. Every bag is packed with pure nutrition — no additives, preservatives, or fillers — making our treats a safe and healthy choice for both dogs and cats.
We’re proud to be one of the first in the industry to package our products in BPI-certified, fully compostable bags, helping pet parents make eco-conscious choices without compromising on quality. From sourcing to packaging, every step of our process reflects our commitment to pets, people, and the planet.
Red Dog Blue Kat
Everyday Raw Anywhere is redefining raw feeding with innovative GentleDryTM Technology-- using carefully controlled low temperatures to slowly remove moisture, avoiding the high heat used in conventional dehydration and even freeze-drying. Made with our trusted complete and balanced Everyday Raw formula—free from synthetic supplements and fillers—this versatile 3-in-1 option serves as a complete meal, topper, or treat. Designed for convenience and portability, it makes raw feeding effortless at home, on the go, or during outdoor adventures.
Tilted Barn
Tilted Barn Pet Company is proudly Canadian and women-owned! Our soft, meaty dog treats are guaranteed to bring happy tail wags. Made with clean, simple ingredients from the human food market, we keep things wholesome and tasty. Each treat is crafted with single-source proteins—Beef, Canadian Bacon, Bison, or Lamb. Available as sticks or Miniwags, they’re paw-fect for training, treat toy puzzles, or small dogs who love bite-sized goodness. Healthy, delicious, and simply irresistible!
Open Farm Pet
Founded in Toronto in 2014, Open Farm is a proudly Canadian, mission-driven pet food brand committed to helping pets live their healthiest, happiest lives. Guided by our mission to Do Some Good for animals and the planet, we deliver premium nutrition made from responsibly sourced ingredients. As the fastest-growing specialty pet food brand and a certified B Corporation, we drive foot traffic to neighbourhood pet stores through innovative products, in-store support, and marketing that connects with today’s conscious pet parents.
Pets Global, Inc.
Pets Global, Inc., maker of Fussie Cat and Zignature, is an independently owned pet wellness company driven by a passion for animal welfare and quality nutrition. Known for our award-winning, meat-first, limited-ingredient recipes formulated by PhD nutritionists, we create Physiologically Tuned™ foods that support happiness and vitality. New favorites include Fussie Cat’s 50-count Puree Variety Packs and moisture-rich Goat Milk line, plus Zignature Select Cuts with Super Grains Kangaroo Formula and Original with Probiotics Puppy Formula.
Smack Pet Food
We recently launched our grass-fed lamb recipes for dogs and cats — our most requested recipes of all time! They have been a hit with pets and the people who love them, quickly becoming some of our bestsellers. Stop by our booth and get a taste of our latest recipes. Don't forget to ask about our show special for exclusive savings!
Bella Chow
Bellachow Superfood Gravy is a super premium dog food topper, formulated with all-natural ingredients, featuring bone broth, beef liver, krill, probiotics and various fruit, vegetables and a daily probiotic.
Swell, Gelato For Dogs
It's Time for cake! NEW from Swell Gelato, a feast for all the senses in the form of pure Pupcake perfection.
We use premium limited ingredients without sacrificing flavor or aesthetic. These hand-crafted artisan delights begin with an oat flour and coconut milk base, then are capped with our gourmet toppers on a whipped coconut frosting. Encased in vibrant, confetti-kissed packaging, these are a standout on any freezer shelf — perfect special occasions, or making any moment Swell.
Green Prairie Pet Products
Elevating pet care with natural products! Our commitment to excellence ensures that your pets receive the best in nutrition, comfort,
and care, whether it‘s for their diet, playtime, or daily needs. With a focus on superior quality and craftsmanship,
we give pet owners peace of mind knowing that they are providing their pets with products that truly enhance their well-being.
One for Pets
Pea Buddy® Pea-Based Tofu Cat Litter – Clean by Nature
Made from Canadian pea fibers, Pea Buddy® offers a powerful, plant-based alternative to clay litter. It’s biodegradable, low-dust, lightweight, and gentle on paws—while delivering exceptional clumping and odor control. Choose your perfect formula based on scent preference and deodorizing strength. Our tofu litter is made from agricultural byproducts (not food-grade peas), helping to reduce waste and support Canadian farmers.
The Butcher's Pup
The Butcher’s Pup is Canada’s sous vide pet food company—crafted and manufactured by us, the butchers—with a mission to humanize the way we feed our pets. Trusted by Canadian pet parents, all of our meals are made with natural ingredients and contain no synthetic vitamins or minerals. Featuring our new 3oz pre-weighed meatballs, plus sous vide sausages and complete meals that can be sold or used as a full meal, topper, or treat. Retailer focused and not sold DTC—visit our booth to learn more!
Local Paws Magazine
LocalPaws Magazine is a trusted Canadian pet publication connecting pet businesses with engaged cat and dog parents across Ontario and Canada. Through premium print editions, digital features, and a strong presence at 15+ pet events annually, LocalPaws helps brands increase visibility, build credibility, and connect meaningfully with the pet community. From expert content to brand spotlights, LocalPaws offers partners a powerful platform to grow and be seen.
KRWN
KRWN is a premium, Canadian, woman-owned, sustainability-focused pet wellness brand created for the modern-day pet parent.
Built with precise dosing to ensure consistency and confidence, our supplements are thoughtfully formulated and rigorously tested for both cats and dogs.
Made using effective, traceable ingredients with absolutely no fillers, KRWN delivers clean, science-backed solutions. Responsible sourcing and sustainable packaging are at the core of everything we do.
Litter Genie
Freshness starts here! Litter Genie Light Clumping Litter is litter-ally genius for cat parents looking for high-performance cat litter that’s easier to handle every day. Proudly mined and made in Canada, this litter is crafted from natural bentonite clay and is 20% lighter than traditional clumping litter, giving you the same amount of litter—just lighter. Easier to lift, carry, and pour, it helps simplify your daily cat litter box routine. Keep your home fresh and your cat happy.
Petkind
Canada Fresh Dry is built on a CleanDiet™ philosophy, using 25% fresh meat and simple, purposeful ingredients. Made in Canada, these recipes contain no peas, lentils, seed oils, or poultry, focusing on clean protein and digestible nutrition. Through our partnership with the Nature Conservancy of Canada (NCC), we help protect and sustain the land that provides the ingredients we rely on.
Nulo
Nulo Gently-Cooked Meals offer the comfort of a homestyle recipe in a convenient, ready-to-serve format. Each recipe features hearty cuts of premium animal protein simmered in savory bone broth, paired with visible fruits, vegetables, and wholesome grains. Gently cooked with minimal processing, these meals retain their natural texture, aroma, and nutrients for a bowl that's both nourishing and satisfying. No refrigeration, thawing, or messy prep.
Connect Pet Trade Expo
Booking a booth at Connect Pet Trade Expo comes with a valuable bonus — a free Featured Product listing on our website. This exclusive opportunity helps spotlight your brand and products to buyers and industry professionals before the show even begins. It’s a simple, high-visibility way to generate buzz, drive interest, and stand out in the pet industry marketplace.
Connecting and Elevating the Pet Trade Show Experience
