The Crump Group Inc.
The Crump Group, Inc.
Director of Sales - Private Label
About the job
Company Overview
The Crump Group is a leading consumer packaged goods (CPG) company specializing in premium pet treats. Since 2006, we have successfully established and grown multiple market-leading brands including Caledon Farms, Crumps’ Naturals, and Dog Delights, distributed throughout Canada and the United States. With manufacturing operations in Mississauga, Ontario, and Nashville, North Carolina, we continue to expand rapidly. We are seeking a dynamic, results-driven Director of Private Label to lead and scale our growing private label division.
Job Overview
The Director of Private Label will be responsible for overseeing and expanding The Crump Group’s private label business across North America. This role requires strong leadership, customer management, and category development skills, with a focus on delivering profitable growth through partnerships with leading retailers. The successful candidate will play a key role in building and executing strategic plans, managing customer relationships, ensuring flawless execution of programs, and leading a cross-functional team to meet private label objectives.
Key Responsibilities:
Develop and execute the private label sales strategy to achieve annual growth, margin, and distribution targets.
Build strong customer relationships with senior-level retail partners, positioning The Crump Group as a preferred private label supplier.
Lead negotiations on pricing, promotional plans, and long-term agreements with key accounts.
Oversee the development and execution of customer-specific business plans, ensuring alignment with company objectives.
Partner with R&D, Operations, and Marketing to drive product innovation and ensure speed-to-shelf for new launches.
Manage private label P&L and trade budgets to deliver sustainable and profitable growth.
Provide thought leadership by analyzing category trends, market data, and consumer insights to identify opportunities.
Collaborate cross-functionally with Demand Planning, Supply Chain, and Finance to optimize forecasting, service levels, and deductions management.
Lead and mentor a high-performing sales team, fostering talent development and succession planning.
Represent the company at industry tradeshows, buyer meetings, and key customer events to drive new opportunities.
Continuously monitor competitive activity and proactively recommend strategies to strengthen The Crump Group’s private label position.
Recipe for Success
Bachelor’s degree in Business, Marketing, or related field (MBA preferred).
5-7+ years of progressive sales leadership experience in private label or CPG.
Proven ability to manage large retail accounts and develop strategic partnerships.
Strong financial and commercial acumen, with experience managing P&L and trade budgets.
Excellent negotiation, communication, and presentation skills.
Demonstrated ability to lead teams, develop talent, and drive accountability.
Strong analytical skills with the ability to translate data into actionable insights.
Experience working with cross-functional teams including operations, R&D, and supply chain.
Results-oriented with a proven track record of delivering growth.
Experience in the pet category or adjacent CPG industries considered a strong asset.
Why join The Crump Group?
100% Employer Paid Benefits
Competitive salary with performance-based incentives
Opportunities for career growth and development
A collaborative and supportive work environment
Flex Hours
Employee Assistance Program
Perkopolis Discount Program
Tuition Reimbursement Program
Career Advancement Opportunities
Employee Referral Bonus Program
Free Onsite Parking
Casual Dress Code
Social Club Committee
Anonymous Employee Engagement Surveys
Safety Shoe Reimbursement
Dog-Friendly Office
The Crump Group is committed to equity, inclusion in employment and diversity. We celebrate diverse perspectives and you will be part of building a more diverse workforce to enhance our competitive position and enrich our culture. The Crump Group will provide an inclusive and barrier free recruitment process to applicants with accessibility needs in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). If you require a disability-related accommodation during this process, please inform The Crump Group of your requirements.
In compliance with Ontario's Bill 190, we confirm that this posting represents a current, existing vacancy. This job description may be amended at any time.
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