Jennifer MurayCanadian Thanksgiving has just wrapped up, and with that, we step into the most important stretch of the retail year. There are about ten weeks until Christmas. Ten weeks that will test our energy, creativity, and determination. For many neighbourhood pet stores, this is the season that defines the year’s outcome. The economy may feel uncertain, but this is when leadership and purpose matter most.
Jennifer MurayBy Jennifer Murray The pet industry has grown significantly over the past decade. With this growth has come a wave of innovation, an expanding range of products, and a shift in consumer expectations. Today’s pet owners are not just shopping- they are researching. They are asking informed questions about ingredients, sourcing, product function, and company values.
Jennifer Murayby Jennifer Murray Every so often, an era arrives that reshapes the very fabric of how we live, work, and relate to the world. The last time this happened on a global scale, it was called the Industrial Revolution. Machinery replaced manual labor. Cities swelled. The way we made, moved, and sold things was rewritten. And now, it’s happening again. But this time, the machines are thinking.
Jennifer MurayLet’s be honest, summer can feel like a weird in-between season for pet retail. Unless your store is at the beach, or located at another busy summer destination, you might find that summer foot traffic dips because your customers are distracted. A retailer that does not stay proactive during the summer might even begin to see sales slide. But here’s the good news my friends! Summer is also a massive opportunity to build visibility, drive repeat visits, and become the store your community counts on when it’s hot out.