Ultimate Summer Strategy by Jennifer Murray
Let’s be honest, summer can feel like a weird in-between season for pet retail. Unless your store is at the beach, or located at another busy summer destination, you might find that summer foot traffic dips because your customers are distracted. A retailer that does not stay proactive during the summer might even begin to see sales slide. But here’s the good news my friends! Summer is also a massive opportunity to build visibility, drive repeat visits, and become the store your community counts on when it’s hot out.